Japan's entrance exams are notoriously difficult. In the years leading up to college, kids may study an extra 7.5 hours on top of the school day, often attending "cram schools" (juku). Being glued to their desks studying doesn't just take a toll on their physical health but on their mental and emotional state as well. But multiple studies show that short bursts of physical activity can directly affect academic performance. So we created Nike Juku, a program aiming to help students refresh their brains through short, simple study breaks where they get their bodies moving. The Japanese power group ATARASHII GAKKO! embodied the vibe we were looking for. We collaborated with them on their single "Woo! Go!" Agency: Wieden + Kennedy Creative Director: Curro de la Villa Senior Copywriter: Nedal Ahmed, Yumiko Ota Senior Art Director: Kazuhi Yoshikawa Lead Producer: Kosuke Sasaki Account Director: Jordan Cappadocia Account Supervisors: Chelsea Hayashi, Kaede Ose Account Executive: Ryu Kaida Producers: Ty Demura, Yoko Onodera Comms Planning Director: Justin Lam Comms Planner: Joanna Fukae Strategic Planning Director: Thijs van de Wouw Strategic Planner: Rina Deguchi Studio Designers: Akane Yasuda, Shotaro Tomiyama Studio Manager: Aiwei Ichikawa Agency Editor: Vinod Vijayasankaran PR: Midori Sugama Translator: Mako Tomita Executive Creative Director: Scott Dungate Managing Director: Yosuke Suzuki Prouction: AOI Pro. Director: Mackenzie Sheppard Producer: Daisuke Misu Director of Photography: Mikul Eriksson Line Producer: Anna Liu/ Sumire Matsumura Production Manager: Kazuki Omi/ Kanako Sato Assistant Directors: Hideaki Jimbo, Kai Hoshino Sandy Production Designer: Masami Tanaka Casting Director (for Atarashii Gakko!): Shohei Ueno Casting Directors: Mai Ikeda, Misaki Matsui, Rikiya Takano Lighting Director: Arata Ijichi Stylist: Yoppy Hair & Make up: Phoebe Post Editor: Sachi Sasaki Assistant editor: Tomonori Watanabe Sound Designer: Mike Regan Sound Mixers: Yoshizaki Masaaki, Hiroki Okumura Colorists: Mikey Rossiter, Haruka Okutsu Film Transfer: Metropolis Post Compositors: Murata Chitoshi, Yamaguchi Sakiyo FX Artist: Naomi Hayashi Animation: Takashi Ohashi Stills Photographer: Masumi Ishida Assistant Photographer: Ryuji Tamaki Retoucher: Takuya Tsugane Awards CICLOPE Asia 2022: DIRECTION - OVER 180 SECONDS: Winner Berlin Commercial Awards 2022 - CASTING: Winner Spikes Asia 2023 - DIRECTION: Gold CICLOPE Festival 2022：Production - CHOREOGRAPHY: Silver