PRODUCER | DIRECTOR | EDITOR
DIRECTOR | EDITOR | PRODUCER
T Y D E M U R A
NIKE | PARIS OLYMPICS - SHIGEKIX [EDITOR]
"If you call me out, I’ll freeze the world." Things are about to get heated. With all eyes on the new breaking competition, @bboyshigekix is ready to battle his way to the top. #Paris2024 #WinningIsntForEveryone Creative Director: Max Pilwat Senior Art Director: Kazuhi Yoshikawa Senior Copywriter: Yumiko Ota Head of Production: Michelle Brough Offline Editor: Ty Demura Assistant Brand Executive: Kai Laughlin Brand Director: Chelsea Hayashi Head of Brand Management: Jordan Cappadocia Agency: Wieden+Kennedy Tokyo
DIGITAL VER. [EDITOR]
NIKE | NIKE JUKU x ATARASHII GAKKO!! [PRODUCER]
Japan's entrance exams are notoriously difficult. In the years leading up to college, kids may study an extra 7.5 hours on top of the school day, often attending "cram schools" (juku). Being glued to their desks studying doesn't just take a toll on their physical health but on their mental and emotional state as well. But multiple studies show that short bursts of physical activity can directly affect academic performance. So we created Nike Juku, a program aiming to help students refresh their brains through short, simple study breaks where they get their bodies moving. The Japanese power group ATARASHII GAKKO! embodied the vibe we were looking for. We collaborated with them on their single "Woo! Go!" Agency: Wieden + Kennedy Creative Director: Curro de la Villa Senior Copywriter: Nedal Ahmed, Yumiko Ota Senior Art Director: Kazuhi Yoshikawa Lead Producer: Kosuke Sasaki Account Director: Jordan Cappadocia Account Supervisors: Chelsea Hayashi, Kaede Ose Account Executive: Ryu Kaida Producers: Ty Demura, Yoko Onodera Comms Planning Director: Justin Lam Comms Planner: Joanna Fukae Strategic Planning Director: Thijs van de Wouw Strategic Planner: Rina Deguchi Studio Designers: Akane Yasuda, Shotaro Tomiyama Studio Manager: Aiwei Ichikawa Agency Editor: Vinod Vijayasankaran PR: Midori Sugama Translator: Mako Tomita Executive Creative Director: Scott Dungate Managing Director: Yosuke Suzuki Prouction: AOI Pro. Director: Mackenzie Sheppard Producer: Daisuke Misu Director of Photography: Mikul Eriksson Line Producer: Anna Liu/ Sumire Matsumura Production Manager: Kazuki Omi/ Kanako Sato Assistant Directors: Hideaki Jimbo, Kai Hoshino Sandy Production Designer: Masami Tanaka Casting Director (for Atarashii Gakko!): Shohei Ueno Casting Directors: Mai Ikeda, Misaki Matsui, Rikiya Takano Lighting Director: Arata Ijichi Stylist: Yoppy Hair & Make up: Phoebe Post Editor: Sachi Sasaki Assistant editor: Tomonori Watanabe Sound Designer: Mike Regan Sound Mixers: Yoshizaki Masaaki, Hiroki Okumura Colorists: Mikey Rossiter, Haruka Okutsu Film Transfer: Metropolis Post Compositors: Murata Chitoshi, Yamaguchi Sakiyo FX Artist: Naomi Hayashi Animation: Takashi Ohashi Stills Photographer: Masumi Ishida Assistant Photographer: Ryuji Tamaki Retoucher: Takuya Tsugane Awards CICLOPE Asia 2022: DIRECTION - OVER 180 SECONDS: Winner Berlin Commercial Awards 2022 - CASTING: Winner Spikes Asia 2023 - DIRECTION: Gold CICLOPE Festival 2022：Production - CHOREOGRAPHY: Silver
VICE | KOHH / YUKI CHIBA [DIRECTOR]
We follow rappers Kohh and Mony Horse into the projects where they grew up, surrounded by drugs, violence, and death. After discovering a knack for music-making, the two rappers, alongside their manager 318 and their crew, make the best out of their situation by becoming the face of Hip Hop. This film helped launch the career of Kohh, arguably the most influential name in Japanese rap today. Media: Vice Media Director/Editor: Ty Demura Camera Operator: Anthony Knight, Jonah Schwartz, Nico Perez, Joseph George Editors: Tomoyuki Shiotani, Eiji Iwakawa Supervising Translator: Lena Oishi Translator: Kaori Kitagawa Executive Producers: Bingo Sato, Akiko Kurematsu Production Manager: Sebastian Stein Post Production Supervisor: Eiji Iwakawa Executive Producers: Eddy Morreti, Shane Smith, Suroosh Alvi Supervising Producer: David Laven Special Thanks: Dutch Montana, DJ Daddy Rock, Castle Records, Seeda, DJ Kenn, Riverside Mobb, Gunsmith Production, Zen La Rock Music: Gunsmith Production Archival Video: Gunsmith Production, DJ Ken Watanabe
VICE | BAD HOP [DIRECTOR]
Kawasaki is home to large petroleum complexes, steel mills, freight railroads and other factories making it the most air polluted area in the country. It's also home to a rap crew called Bad Hop, essentially the Wu-Tang of Japan. This film launched the group into the stratosphere and to this day, they are one of the biggest names in Hip Hop. Media: Vice Media Director/Editor: Ty Demura Camera Operators: Sebastian Stein, Jonah Schwartz, Nobutaka Shirahama, Keivan Salehpour, Anthony Knight Production Assistants: Ian Marshall, Kilala Otobe Fixer: Ghetto Hollywood Translator: Luke Baker Executive Producer: Bingo Sato Head of Content: Kentaro Kawaguchi Production Managers: Michinori Saigo, Takuya Takada Executive Producers: Eddy Morreti, Shane Smith, Suroosh Alvi, Jim Czarnecki, Hosi Simon, Alex Miller Music: Bad Hop, DL Murray, Crowned Crow Productions, Jingle Punks Archival Materials: Bad Hop Special Thanks: New Joke, Solomon I&I Production, Zeebra, Mr. Maro, Soushi Matsukura
TINDER | LIVE YOUNG AGAIN [PRODUCER]
Although young adults in Japan have a strong desire to meet new people, pandemic restrictions prevented them from making connections and memories during their "seishun" years ("springtime of youth.") We put a new spin on seishun in Japan. Seishun doesn’t end when school does. It’s a feeling that can be seized by meeting new people and experiencing new things. The launch film tells the story of Haru, who escapes monotony and finds that love, friendship—and the occasional heartbreak—is just a swipe away on Tinder. Agency: Wieden + Kennedy Creative Directors: Max Pilwat, Nedal Ahmed Copywriters: Marina Danjo, Kensuke Tsugaru Art Director: Shohei Kawada Studio Designer: Akane Yasuda Executive Producer: Kosuke Sasaki Account Supervisor: Kana Ikushima Account Executive: Akari Saito Producers: Ty Demura, Siyun Kim, Yoko Onodera Comms Planner: Joanna Fukae Strategic Planning Director: Thijs van de Wouw Strategic Planner: Rina Deguchi Studio Manager: Aiwei Ichikawa Agency Editors: Vinod Vijayasankaran, Jacob Kim Translator: Mako Tomita Production Intern: Emi Yamashita Grey Account Director: Anthony Matsuo Head of Production: Michelle Brough Executive Creative Director: Scott Dungate Managing Director: Yosuke Suzuki Production: BWGTBLD GmbH Director: Jared Knecht Executive Producer: Julian Holland Producer: Anton Oelssner Director of Photography: Paul Ozgur Line Producer: Boong Production Manager: JJ Assistant Director: Opor Production Designer: Perb Casting Director: Kaiju Inc. Stylists: Lorena Maza, Michael Maggs Make Up: Kai Hair: Keng Cast Haru: Manami Hasegawa Store Manager: Yuichi Ryoto Dance Boy: Takahiro Nakayama Bed Girl: Nutcha Harnpukdipatima Sparkler Boy: Thanapat Tungthanakornkit Cafe Girl: Lynn Drouard Water Girl: Chanikarn Kessung Motorcycle Boy: Zaw Khun Naw Service Production: TA Productions Executive Producer: John Buche Post Editor: Aika Miyaki Music Composer: Alex Epton (ATC Management) Artist Manager: Clarisse Quinn (ATC Management) Sound Design: Mike Regan Sound Mixer: Toru Komatsu Sound Producer: Raichi Hara Studio: Mouri Art Works Studio Colorist: Alex Bickel (Color Collective) Color Assistant: Javiera Ergas (Color Collective) Executive Producer: Claudia Guevara (Color Collective) VFX Executive Producer: Rebecca Rice (Mathematic) VFX Producers : Jason Bartnett (Mathematic), Eiji Takahashi (McRAY) VFX Artists: Hugo Aymerich (Mathematic), Clement Germain (Mathematic) Greg Langlois (Mathematic), René Samoël (Mathematic), Tetsuo Shinshi (McRAY), Kariku Kiyozuka (McRAY), Takeshi Kajiwara (McRAY) VFX Assistants: René Samoël (Mathematic), Pierre de Fraguier (Mathematic) Activation Production: WOW, Hakuten Producers: Tomoki Ota (Hakuten), Mayuko Takenaka Space Designer: Aki Ito (Hakuten) Product Manager: Daisuke Takahashi (Hakuten) Sound Designer: Kenji Yoshida (Hakuten) Producer: Ko Yamamoto (WOW) Director: Takafumi Matsunaga (WOW) Technical Director: Kensuke Arakawa (WOW) Programmer: Seiya Takasawa (WOW) UI Designer: Takaaki Morita (WOW) Live Performances: Elle Teresa, Shimamo, Vick, CYK Casting & Live Performance Coordination: SPLUCK Sound Engineer: Kiryu Koyama Lighting: Huez Stills Photographer: Fish Zhang Photographer Manager: Yume Chen Production: Taiyo Kikaku Executive Producer: Hide Nagasawa Producer: Yuta Ueno Line Producer: Leo Otake Production Manager: Yuta Rikiyama Casting Director: Yuri Hasegawa Stylist: Ai Suganuma Hair & Make up: Hiroyuki Kato Location coordinator: Daisuke Shimoyama Print: Tokue Hirofumi (Daiichi-Seihan), Kawakami Tsutomu (Daiichi-Seihan)
CANVA | KITTY LASER [EDITOR]
If you've ever used Canva, you know that it's a game changer. No more endless hours watching Photoshop tutorials on YouTube. Canva lets you create social media posts, presentations, posters, videos, logos and more at a level akin to a professional graphic designer. This film revolves around a particularly mischievous feline named Mugi-chan and how he uses his online presentation to convince his owner to feed him grilled fish instead of cat food. Director: Kai Hoshino Sandy DOP: Chris Rudz Co-creators: Ahato Date, Nozomi de Lencquesaing Creative Director: Max Pilot Copywriters: Kiran Strickland, Marina Dojo Art Directors: Josh King, Bryant Wutuh Designers: Jackie Hudson, Akane Yasuda Head of Production: Michelle Brough Agency Producer: Eisuke Arai Head of Brand Management: Jordan Cappadocia Brand Management: Chelsea Hayashi, Isao Okubo Translator: Mako Tomita Agency Editor: Ty Demura Studio Manager: Aiwei Ichikawa Head of New Business: Anthony Matsuo Managing Director: Yosuke Suzuki Production Company: Nakama Executive Producer: Kenji Sato Line Producer: Anna Hashimoto 1st AD: Sarah Sanui Production Manager: Yuki Defago Production Assistants: Ted Devo, Koshi Uehara Transport Department: Shin Ito, Nico Art Department: Megumi Naito, PO Casting Director: Nozomi de Lencquesaing Gaffer: Arata Ichiji Sound Mixer: Nicolas Amblard, Steven LeFever Costume Designer/Props: Tomo Hyakutake On Set Stylist: Maiko Yoshida Location Manager: Yuta Kakukou 1st AC: Javi Sauve 2nd AC: Usman Kawazoe, Erjol Muarem Data Wrangler: Kirk Barret Music / SFX: Seiji Champolion Post / VFX house: Nomad Tokyo LLC Producer: Yuumi Aoyama Online Editor: Amanda Amalfi Storyboard Artist: Ahato Date Colorists: Artone Film, Toshiki Kamei, Yoshi, Osamu Haga, Sakito
FISH PARFAIT [EDITOR]
CAT PRESO [EDITOR]
VICE | THE PAST AND PRESENT OF BOSOZOKU [DIRECTOR]
Japanese motorcycle gangs have wreaked havoc since the 1970s. Known as Bosozuku, these gangs have a violent history, raging war against rival crews and cops. Gang members roamed the highways, sometimes hundreds at a time, with an array of brutal weaponry, customized bikes, and distinct crew jumpsuits. Being part of one of these motorcycle gangs was a frantic lifestyle, one that could easily lead to grievous bodily harm, and death. Youth were recruited from their early teens to join the gangs under the mentorship of an elder. It was of utmost importance to protect the reputation of the gang, to never run from a fight, even when grossly outnumbered. In recent years, with strict laws and police cracking down, Bosozoku have become nearly extinct. Yet for those who were a part of the subculture during its heyday, Bosozoku will always provide a fond memory of the recklessness of youth. Media: Vice Media Director/Editor: Ty Demura Director of Photography: Sebastian Stein Camera Operators: Joseph George, Jonah Schwartz, Keivan Salehpour Editor Akira Kamitaki Assistant Editor: Kilala Otobe Executive Producer: Bingo Sato Head of Content: Kentaro Kawaguchi Production Managers: Michinori Saigo, Takuya Takada Production Coordinator: Hirochika Taguchi Production Assistants: Masayuki Katsuno, Ian Marshall, Yoshito Akimoto Executive Producers: Eddy Morreti, Shane Smith, Suroosh Alvi, Jim Czarnecki, Hosi Simon, Alex Miller Archival Video: Taiyoh Group Music: Watapachi, Jingle Punks Special Thanks: Izakaya Nakai Specter, Gan Chan
NIKE | Study Breaks: Meditation with Yuto Horigome
Meditation is for everyone. Yes, even the world’s top skateboarders. In this study break, you’ll learn simple breathing techniques while relaxing with Yuto under the Los Angeles sun. Sitting at your desk studying for hours isn’t the only way to get good grades. Did you know that taking a short break to move your body can get you more focused? At Nike Juku, you don’t cram your brain. In fact, we help you clear it with fun, active study breaks. And unlike your exams, there’s no wrong answers at Nike Juku. Agency: Wieden+Kennedy Tokyo Creative Director: Curro de la Villa Senior Copywriter: Nedal Ahmed, Yumiko Ota Senior Art Director: Kazuhi Yoshikawa Lead Producer: Kosuke Sasaki Account Director: Jordan Cappadocia Account Supervisor: Chelsea Hayashi, Kaede Ose Account Executive: Ryu Kaida Producers: Ty Demura, Yoko Onodera Comms Planning Director: Justin Lam Comms Planner: Joanna Fukae Strategic Planning Director: Thijs van de Wouw Strategic Planner: Rina Deguchi Studio Designer: Akane Yasuda, Shotaro Tomiyama Studio Manager: Aiwei Ichikawa Agency Editor: Vinod Vijayasankaran PR: Midori Sugama Translator: Mako Tomita Executive Creative Director: Scott Dungate Managing Director: Yosuke Suzuki Production Company: AOI Pro. Director: ZUMI Producer: Daisuke Misu Production Manager: Kai Tsuyuguchi, Yurika Yamada Director of Photography: Shun Murakami Casting Director: Mai Ikeda Lighting Director: Yamato Watanabe Wardrobe/costume/styling: Yoppy Hair & Make-up: Phoebe Production Design: Masami Tanaka LA Team Production Company: Couscous Executive Producer: Bear Damen Producer: Salim El Arja 1st AD: Kat Nguyen Line Producer: Po-Wei Su Production Accountant: Neil Engelman Locations Manager: Tom Macdonnald DoP: Logan Triplett 1st AC: Mike Lemnitzer 2nd AC/Loader: Vinnie Bredemus Key Grip: Shun Goldin Grip: Oscar Matute Audio Mixer: Jeremy Emery Medic / CCO: Chris Serafin Driver PA: Alessandro Sassi Processing/Scan: Fotokem Dailies Producer: David Boito
DANCE IT OFF:
ATARASHII GAKKO!!
[PRODUCER]
CLASSROOM GYM
[PRODUCER]
MASSAGE MINUTES:
YURIYAN RETRIEVER
[PRODUCER]
CHOREO CARDIO:
RIEHATA
[PRODUCER]
STUDY WITH US
[PRODUCER]
