We stayed up all night watching athletes compete at the Paris Olympics and launched a campaign to support these locked-in competitors for Nike Japan. With Breaking making its debut as an Olympic sport, this was the first time the world got to witness it on the global stage. Leaning into the culture around breaking, @bboyshigekix vowed to freeze the world when called out. We created a film and visuals that capture the impassioned, gravity-defying routine of Shigekix, a world-renowned breaker, as he prepared for this historic moment. Director of Photography: Vinod Vijaysankaran Editor: Ty Demura Music/Sound Design: Black Cat White Cat Music Post Production: Nomad Edit Co. Color: Dante Pasquinelli, Ethos Studio Photographer: Haruka Ambai, Takashi Allarea Creative Director: Max Pilwat Senior Art Director: Kazuhi Yoshikawa Senior Copywriter: Yumiko Ota Head of Production: Michelle Brough Assistant Brand Executive: Kai Laughlin Brand Director: Chelsea Hayashi Head of Brand Management: Jordan Cappadocia President: Yosuke Suzuki Chief Creative Officer: Vivian Yong Agency: Wieden+Kennedy Tokyo